Ads for Super Bowl are 90% Sold Out!
Can you believe it? It’s the beginning of November, halfway through the football season and the Super Bowl advertisements are nearly sold out. According to the article on Adage.com, “typically, networks have a few spots left as Game Day nears and usually have to sell them cheaply.” Increasing demand from automobile companies and movie studios has motivated the marketplace. In advertising, the Super Bowl is not really for the game, it is more like the Super Bowl of advertising. It has the most viewers out of any other program during the year. And as mentioned in the article, some tune in just for the ads. I know I do. The thought that the Fox network will probably sell the rest of the ad space for full price or an increased price is outstanding. While most of us aren’t even thinking about the Super Bowl yet, advertising companies sure are. And if you haven’t got a spot yet for the big day, as the saying goes, you snooze, you loose!
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