The story, “He’s Gone By Puffy, Diddy and Now…Brand Manager” was posted on AdAge.com on October 24, 2007. The article is about Sean “Diddy” Comes is adding to his list of titles, including CEO of Bad Boy Entertainment, is adding another title of brand manager for Ciroc vodka. Diddy is responsible for all brand management decisions for the vodka including marketing, advertising, public relations, product placement and events. His plans are to turn the vodka company around and give the name more recognition much like he did for other alcohol companies like Patron, Crital, and Curvoisier. Planning to do this through his hip-hop songs and through videos, product placement, in these music videos. He has stated that Ciroc is the “official vodka for New Year’s Eve.” I found this situation to be interesting. What a great concept to place a successful hip-hop mogul in charge of all brand management. He has obviously been successful in the past with creating his own “buzz” with his career, and even helped other alcoholic companies, why not with Ciroc. As a bartender here in San Jose, I can attest that Ciroc is a vodka brand that is not that popular. Other vodkas such as Grey Goose, Belvedere, and Chopin are the front-runners in the vodka industry. In fact, we no longer carry Ciroc vodka at our location. After hearing this information, we may have to bring it back on. With Diddy behind this brand, this vodka is about to get really popular.
To read the story click here.
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1 comment:
I didn't realize he'd gone into brand management.
A couple minor things to fix:
He is planning to do this through his hip-hop songs and videos and through product placement in music videos.
They're alcohol companies, not alcoholic.
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